It was recently brought to my attention from a very notable social media influencer that I should make some changes on Twitter if I wanted to stop losing so many followers. Mainly:
- change my profile pic to one where I am smiling
- stop being so sarcastic
- cut down on the negativity
- play well with others
So I decided to do that for about a month. I didn’t eliminate my “colorful” attitude completely, but I did make a conscious effort to be more positive and relatable. I was truly delighted with the results:
Up until now I was steadily gaining a lot of followers, but I was losing about 80% of them as time went on. Getting new followers was not the problem, keeping them was.
A good example of some of the problem tweets that I had was stuff like this:
best example of horrible web design: your logo has a “background” or is a photograph.
— Patrick Coombe ♒ (@patrickcoombe) April 8, 2015
While it isn’t really offensive, it’s not exactly helpful to anyone either. Yes it got a few favorites from people, but ultimately isn’t going to engage any viral conversation.
I refuse to change who I am as a person, but I also know I need to play the game if I want to grow within the industry.