Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the unicon domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6121
What exactly does Google AMP look like? – Patrick Coombe
As long as there is search, there will be SEO.
Ye Olde Blog of SEO
Feb 29

What exactly does Google AMP look like?

For those of you who still haven’t seen Google’s new AMP live in action, I grabbed a few screen shots to see what the big deal is about.

For starters, the results tend to show up for in Google search results that have news scroll-able news snippets, not necessarily in the “news” section but a lot of the times in the main search results.

Here is one SERP for “donald trump” that I came across recently. Note the “AMP” indication towards the bottom of the snippet, that is generally the best way to tell the SERP is AMP enabled.

AMP 2
Once you click on the result it will then take you to the AMP enabled page, which technically is still part of Google search engine. I.e. you aren’t technically “on” the website at this point, you are still on Google. Google basically indexed the page and is showing it to you.

Much like the AMP enabled search results, with many AMP enabled pages you can scroll or swipe left/right to view the next article or page.

AMP
As you can see, you are browsing the AMP enabled page, but you are still “on” Google as this happens.
AMP 3

This is AMP in its most basic form. If you have anything to add, please do so in the comments.

About The Author

Patrick is an SEO blogger and the founder of Elite Strategies, an SEO and internet marketing agency located in Delray Beach, FL.